The Global Myopia Awareness Coalition (GMAC) has expanded its Myopia Awareness Toolkit, a resource designed to help eye care professionals (ECPs) engage families in more effective and informative conversations about childhood myopia and its management.

The initiative is supported by Review of Myopia Management, which has been a long-standing partner in advancing awareness, education, and resources for clinicians worldwide.

A Growing Toolkit for ECPs

First introduced during Myopia Awareness Week 2025 with six initial assets, the GMAC Toolkit now offers 10 ready-to-use resources—with more on the way. Available free of charge at myopiaawareness.org/toolkit, the materials include practical tools to support patient education and clinical dialogue.

“Every conversation sparked by this toolkit has the potential to transform a child–s future,” said Wes Hamilton, GMAC–s Marketing Committee Chair. “It stands as a powerful testament to what–s possible when industry and professional associations unite around a shared purpose. By equipping eye care professionals with impactful, accessible resources, we–re helping to establish myopia management as the global standard of care—and that–s a legacy we can all be proud of.”

Olga Prenat, GMAC Board Chair, added: “This initiative reflects our collective dedication to advancing myopia awareness globally, and we–re just getting started. By supporting eye care professionals and associations with clear, practical tools, we–re helping them have more impactful conversations that enable families to better understand and manage myopia, ultimately leading to improved vision outcomes for children worldwide.”

Beyond the Toolkit: Building Global Awareness

GMAC has also released a series of social media videos featuring its Board and Advisory Panel members. These videos highlight the organization–s global reach and diversity, with members sharing their motivation for joining GMAC, their key messages for parents, and their vision for GMAC–s role in advancing worldwide myopia awareness.

In addition, GMAC is piloting a program to provide co-branded versions of the toolkit to select member associations, with the aim of boosting local visibility and adoption. If successful, the model will be scaled globally to support myopia awareness campaigns in multiple countries and languages.

A Collective Effort

With the dedicated support of partners such as Review of Myopia Management, GMAC continues to strengthen its role as a unifying voice in myopia awareness. By bringing together industry stakeholders, professional associations, and ECPs, the coalition is helping ensure that children everywhere have access to early intervention and effective myopia management.