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Featured News
  • New Products
Sophia Loren Unveils Etched Frame for the Mature Woman
Taking this classic frame design to a new level of glamour and comfort, M263 is a full metal oval shaped frame,
  • Contest, News, Press Release, Survey
2nd Annual Canadian Frame Supplier Survey Launched
Canadian ECPs have an opportunity to assess their frame suppliers and win a prize from the $1000 Give Away Contest prize pool. This study is a joint project of VuePoint IDS and Jobson Medical Information.
Latest News
  • Practice Management
The A+ Method for Connecting with Kids in Clinic
Discover the A+ Method (Assess, Acknowledge, Adjust) to build trust, ease emotions, and improve pediatric eye care visits for kids
  • Practice Management
Revenue RX: Stop Selling Glasses. Start Making Money
Learn how to shift from selling to serving in optical retail. Discover strategies to build trust, inspire confidence, and increase
  • Practice Management
The New Retirement Income Plan
Learn how Canadians can build a resilient retirement plan with strategies to manage inflation, market volatility, and longevity risk.
  • Practice Management
Free Myopia Tool Kit from GMAC
An enhanced Myopia Tool Kit is now available from the Global Myopia Awareness Coalition.
  • Practice Management
Rockstar Road Warriors: Optical Road Warriors: Inspiring Optical Career Transitions
Learn how optical professionals have traveled different career paths and how their unique skills and passions make a difference in
  • Practice Management
Visionary Women: Leaders in Eyewear and Eye Care
Learn how eyewearprofessionals Kim Manias and Christine Zeggil are shaping the future of eye care in our industry. Explore their
  • Practice Management
Quantity vs Frame Quality
Three ways frame quality vs. quantity can be the difference between success and failure in the optical industry. Learn how
  • Practice Management
Seeing Beyond the Crisis: A Strategic Vision for Eye Care Recruitment
Learn about the eye care industry's urgent need for innovative recruitment strategies to address talent shortages and shape a visionary
  • Practice Management
Tax Planning for Eye Care Pros
Navigate year-end tax planning. Optimize RRSPs, RESP and RDSP contributions, and learn about tax benefits from charitable donations.
  • Practice Management
Cultivating Supplier Partnerships
Discover the underestimated power of engaging with sales reps in optometric practices. Learn how these partnerships can unlock growth, innovation,
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